Company

Our company

Why we do what we do 

Playstudios is a visionary social gaming company that brings people together to play, meet, and interact

We are dedicated, tech-savvies, data-driven, and madly in love
with art - all working in sync to create the ultimate social
gaming experience to make millions of people happy.

  • 2010
  • 2011
  • 2012
  • 2013
  • 2014
  • 2015
  • 2016
  • 2017
  • 2019
  • 2020
  • 2024
2010

We started out as an Israeli
startup that wishes to bring
people together online.

September 2011

Our first product - SHAKER -
a virtual bar on Facebook, turns
out to be a huge success.
We won the TechCrunch Disrupt
competition and raised $20M.

2012

The SHAKER platform hosts various
meetups and events, from a virtual
gathering of NBA players to a
conference held with Hillary Clinton,
allowing millions of people to enjoy the
best online social experience.

2013

The mass transition from desktop
to mobile triggers a shift of our
business model, setting the course
to a real-time, multiplayer, mobile
gaming platform.

2014

The launch of our first game - Casa
Casino, that allows players to hang out
with others as they aspire to become
virtual billionaires.

2015

The beginning of the collaboration with
Playstudios, an American startup that
partners with the biggest entertainment
brands, including MGM and Universal.

2016

“POP! Slots” is launched and becomes
an overnight hit. SHAKER is acquired
by Playstudios and becomes
Playstudios Tel Aviv!

2017 - 2018

POP! Slots rapidly gains popularity,
leading the portfolio of Playstudios
worldwide.

2019

We implement the Diamonds
architecture, which divides the company
into multidisciplinary, autonomous work
teams, each in charge of different
aspects of the product.

March 2020

POP! Slots is more relevant than ever,
connecting millions of people who
choose to take a break in the virtual,
COVID-19-free environment.

Sometime during 2024

You joined Playstudios

Company’s Pillars

Product
Product
Product

Imagine a live game show.
All cameras are on, teams are competing
with each other for the grand prize.
Everyone is excited to know - which team
will take it all? These are the moments that
our product department creates every day.

Tech
Tech
Tech

Whether real-time servers running
apps at scale, sophisticated
algorithms controlling the game logic,
or proprietary 3D engines stretching
the boundaries of mobile hardware -
we’re rewriting the tech future, today.

Data
Data
Data

How to make sense of tens of billions of
data points collected daily?
Engineers, scientists, business analysts,
and math designers work together to
orchestrate this data, inspiring the
company’s most strategic decisions.

Art
Art
Art

The creative standard at Playstudios
is top-notch. It is where talents from
around the world dream and fulfill
their dreams, turn a blank canvas into
a vivid, colorful picture and create by
hand the most exciting moments.
Every single day.

Growth
Growth
Growth

Leveraging our relationships with
partners, working with the finest
artists, relying on scientific models.
The growth and marketing department
is turning marketing into an (almost)
predictable science, spreading the
word to millions of people.

Ready to join the team? Let’s Play Join Now
Tip

hover or click on the glowing objects

Events
shadow white color
white
white
Blog
shadow white color shadow_1
Lifestyle
shadow white color
Our Product
shadow white color shadow_1
Our Story
shadow white color shadow_1
Diamonds
shadow white color
Careers
shadow white shadow_1 color

Inhale, exhale, and stretch your body in one of the weekly training classes.

Whether professional meetups or live music concerts, all the fun happens in our conference hall.

The entire courtyard is built around this 100 years old Royal poinciana.
We carefully nurture it and enjoy the shadow it provides.

Moon, Bella & Bono like to play with each other, too.

About 300 cups of coffee are drunk at the Shaker Bar every day.